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Consumer Behaviour

CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Shayan Shaikh
Academic year
2026-27
Module overview Aims and Objectives Syllabus Learning and Teaching Assessment
Module overview Aims and Objectives Syllabus Learning and Teaching Assessment

Module overview

Marketing raises many problems about how consumers buy and use products and how they react to marketing interventions. This module is concerned with evidence from research and theory about issues relating to consumer behaviour, and its application to marketing management.