8588 modules
Page 253
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MANG6560 2025-26
Digital Marketing Strategy
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing. -
MANG6560 2026-27
Digital Marketing Strategy
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing. -
ARTD3119 2028-29
Digital Marketing: Creative Practice
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors.
This module will extend the Digital Marketing: Future Landscapes module through exploring the application of creative elements, tools and plans to digital strategies for future-focused businesses, developing your understanding of how creative elements enable strategy to function and adapt.
This module will enable you to understand how a strategic plan can be creatively executed with the latest brand building, customer experience building and performance marketing frameworks, tools and techniques across the marketing lifecycle. This module will also ensure a deep understanding of testing, planning, control and budgeting for any strategic plan’s creative execution. -
ARTD3119 2027-28
Digital Marketing: Creative Practice
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors.
This module will extend the Digital Marketing: Future Landscapes module through exploring the application of creative elements, tools and plans to digital strategies for future-focused businesses, developing your understanding of how creative elements enable strategy to function and adapt.
This module will enable you to understand how a strategic plan can be creatively executed with the latest brand building, customer experience building and performance marketing frameworks, tools and techniques across the marketing lifecycle. This module will also ensure a deep understanding of testing, planning, control and budgeting for any strategic plan’s creative execution. -
MANG3052 2029-30
Digital Marketing: Engaging with the Customer
This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with particular emphasis on the managerial implications of evolving business models and the associated new marketing applications. Students will acquire specialist employable knowledge in a rapidly developing subject area where employers are reporting significant skills shortages. -
MANG3052 2028-29
Digital Marketing: Engaging with the Customer
This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with particular emphasis on the managerial implications of evolving business models and the associated new marketing applications. Students will acquire specialist employable knowledge in a rapidly developing subject area where employers are reporting significant skills shortages. -
ARTD3120 2027-28
Digital Marketing: Future Landscapes
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors.
The module will extend from an exploration of traditional digital marketing, addressing current and forthcoming trends, customer interactions and experience, new and emerging technologies, data footprints, platforms and algorithms. It will map the shifting landscape of marketing and strategy exploring emerging ethical questions and usage for digital technologies and AI.
This module explores how learners can navigate and apply strategic thinking around digital business models, and marketing for both the near- and longer-term future. -
ARTD3120 2028-29
Digital Marketing: Future Landscapes
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors.
The module will extend from an exploration of traditional digital marketing, addressing current and forthcoming trends, customer interactions and experience, new and emerging technologies, data footprints, platforms and algorithms. It will map the shifting landscape of marketing and strategy exploring emerging ethical questions and usage for digital technologies and AI.
This module explores how learners can navigate and apply strategic thinking around digital business models, and marketing for both the near- and longer-term future. -
FILM2030 2026-27
Digital Media and The World of Work
Digital media influence and shape the ways we live and engage with others – not least in the world of work. Mobile apps, algorithmic cultures and automated decision making have ushered in a world of influencer marketing, freelancing and gig work that is impacting industries across the economy, from critical and creative labour to the platform economy, healthcare, and manufacturing. In this module you will engage with the impact of digital media on contemporary workers, workplaces, and work practices to develop a critical understanding of the rapidly changing contours of digital labour. -
FILM2030 2027-28
Digital Media and The World of Work
Digital media influence and shape the ways we live and engage with others – not least in the world of work. Mobile apps, algorithmic cultures and automated decision making have ushered in a world of influencer marketing, freelancing and gig work that is impacting industries across the economy, from critical and creative labour to the platform economy, healthcare, and manufacturing. In this module you will engage with the impact of digital media on contemporary workers, workplaces, and work practices to develop a critical understanding of the rapidly changing contours of digital labour.