Dr Augustine Awuah Peprah

Augustine has extensive experience teaching undergraduate and postgraduate students in strategic management, entrepreneurship and related business disciplines. His teaching areas include:

• Entrepreneurial Management
• Enterprise, Entrepreneurship and New Business Venturing
• Strategic Management
• International Entrepreneurship

His teaching philosophy emphasises experiential, student-centred and research-informed learning. He seeks to connect management and entrepreneurship theories with real-world business challenges through case studies, collaborative projects, entrepreneurial pitches and engagement with business practitioners.

He is particularly interested in developing students' critical thinking, entrepreneurial mindset, problem-solving abilities and capacity to make informed strategic decisions.

His commitment to teaching excellence was recognised through the University of Southampton Vice-Chancellor's Teaching Award (2025), where he was the overall winner in the Teaching category.

Augustine is a Fellow of the Higher Education Academy (FHEA) and has experience in curriculum development, academic advising, assessment and undergraduate and postgraduate research supervision.

Augustine joined the University of Southampton Business School in August 2022 as a Lecturer in Strategy, Innovation and Entrepreneurship and was promoted to Associate Professor of Strategy and Entrepreneurship in August 2026.

He obtained his PhD in Management from Ca' Foscari University of Venice, Italy. He also holds postgraduate qualifications in management and education, an MBA in Logistics and Supply Chain Management, and a bachelor's degree from Kwame Nkrumah University of Science and Technology, Ghana.

Before joining Southampton, Augustine held academic positions at the Vienna University of Economics and Business, Austria, and the University of Professional Studies, Accra, Ghana. His international academic experience spans research, teaching and academic engagement across different institutional and national contexts.

At Southampton, Augustine has undertaken significant academic leadership responsibilities, including serving as Programme Leader for both BSc Business Management and BSc Business Entrepreneurship. He currently also serves as Head of Research and Knowledge Exchange and Enterprise in the Department of Strategy, Innovation and Entrepreneurship, supporting departmental research activities, academic collaboration and knowledge exchange.

His research has been published in internationally recognised journals, including Organization Science, International Business Review, International Small Business Journal, Journal of International Management and Business Strategy and the Environment. He has also presented his research at international conferences, including the annual meetings of the Academy of Management and Academy of International Business.