About
Yuanming is a Lecturer in Digital & Data Driven Marketing at the Southampton Business School at the University of Southampton.
Research
Research groups
Research interests
- 1. Consumer Well-being and Vulnerability; 2. Consumer–Technology Interactions; 3. Digital Trace Data Analytics; 4. Computational Social Science.
Current research
Yuanming's research focuses on digital consumer behaviour, consumer well-being, and the evolving relationships between consumers and digital technologies. He is particularly interested in how technology-mediated experiences shape consumer engagement, vulnerability, and decision-making, as well as their broader implications for businesses and society. Methodologically, his research draws on large-scale digital trace data and computational approaches to examine online discourse, consumer behaviour, and market dynamics. His work spans digital marketing, information systems, and tourism, combining behavioural insights with data-driven empirical analysis.
Publications
Biography
Dr Yuanming Qiu is a Lecturer in Digital and Data-Driven Marketing at the University of Southampton Business School and a Fellow of Advance HE (FHEA). He holds a PhD in Management from the University of Edinburgh.