About
Yuanming is a Lecturer in Digital & Data Driven Marketing at the Southampton Business School at the University of Southampton.
Accepting applications from PhD students.
Email: Yuanming.Qiu@soton.ac.uk
Tel: +44 23 8059 7356
Yuanming is a Lecturer in Digital & Data Driven Marketing at the Southampton Business School at the University of Southampton.
Yuanming's research focuses on digital consumer behaviour, consumer well-being, and the evolving relationships between consumers and digital technologies. He is particularly interested in how technology-mediated experiences shape consumer engagement, vulnerability, and decision-making, as well as their broader implications for businesses and society. Methodologically, his research draws on large-scale digital trace data and computational approaches to examine online discourse, consumer behaviour, and market dynamics. His work spans digital marketing, information systems, and tourism, combining behavioural insights with data-driven empirical analysis.
Dr Yuanming Qiu is a Lecturer in Digital and Data-Driven Marketing at the University of Southampton Business School and a Fellow of Advance HE (FHEA). He holds a PhD in Management from the University of Edinburgh.