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Our projects

Find out about the research projects we work on.
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Research project

Citizen trust in AVs

Staff

Lead researchers

Professor Paurav Shukla

Professor of Marketing
Research interests
  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 
Connect with Paurav

Email: P.V.Shukla@soton.ac.uk

Other researchers

Dr Nicholas Kelley

Lecturer (Assistant Professor) in Social Psychology
Research interests
  • Social and Affective Neuroscience
  • The Self
  • Self-Regulation
Connect with Nicholas

Email: N.J.Kelley@soton.ac.uk

Professor Uta Kohl

Professor of Law & Technology
Research interests
  • Platform economy
  • Internet jurisdiction in public and private international law
  • Freedom of expression, privacy and data protection law
Connect with Uta

Email: U.Kohl@soton.ac.uk

View all research projects
Research project

Citizen trust in autonomous vehicles: the interactive role of regulatory focus on alleviating scepticism

Staff

Lead researchers

Professor Paurav Shukla

Professor of Marketing
Research interests
  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 
Connect with Paurav

Email: P.V.Shukla@soton.ac.uk

Other researchers

Professor Uta Kohl

Professor of Law & Technology
Research interests
  • Platform economy
  • Internet jurisdiction in public and private international law
  • Freedom of expression, privacy and data protection law
Connect with Uta

Email: U.Kohl@soton.ac.uk

Dr Nicholas Kelley

Lecturer (Assistant Professor) in Social Psychology
Research interests
  • Social and Affective Neuroscience
  • The Self
  • Self-Regulation
Connect with Nicholas

Email: N.J.Kelley@soton.ac.uk

View all research projects
Research project

Does an influencer (SMI) have to exist to be authentic?

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Research project

Impact of the pandemic on interactions between older shoppers and rural retailers: Resilience? Retreat? And what can retailers do

  • Status:
    Not active
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Research project

Inclusive autonomous vehicles: the role of human risks and trust narratives

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Research project

Professional SMEs in tourism – transnational development of skills acquisition

Staff

Lead researchers

Dr Philip Alford

Lecturer
Research interests
  • SME Digitalisation
  • Small business Martech (marketing technology) adoption
  • Customer engagement through digital marketing
Connect with Philip

Email: P.R.Alford@soton.ac.uk