Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Guoqing Zhao, Shaofeng Liu, Yi Wang, Carmen Lopez, Nasiru Zubairu, Xiaoning Chen, Xiaotian Xie & Jinhua Zhang, 2022, Production Planning & Control
Type: article
Guoqing Zhao, Shaofeng Liu, Sebastian Elgueta, Juan Pablo Manzur, Carmen Lopez & Huilan Chen, 2022, International Journal of Decision Support System Technology (IJDSST), 15(2)
Type: article
Carmen Lopez, Ellis Chefor & Barry J. Babin, 2022
Type: conference
Jovica Breberina, Paurav Shukla & Veronica Rosendo-Rios, 2021, International Journal of Advertising
Type: article
2021, Journal of Innovation and Knowledge, 6(4), 257-267
Type: article