Centre for Marketing Research

Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Dr Monica Mihalache PhD, FHEA, MSc

Principal Teaching Fellow

Research interests

  • Media Consumer Behaviour
  • Integrated Marketing Communications effects
  • Cultivation theory 

Accepting applications from PhD students

Connect with Monica

Professor Paurav Shukla

Professor of Marketing

Research interests

  • Luxury consumption
  • Brand management 
  • Consumer behaviour and self-identity 

Accepting applications from PhD students

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Dr Phil Megicks BCom, MBA, PhD, PGCE, DipM, FCIM

Associate Professor in Marketing

Research interests

  • Consumer behaviour
  • Ethics and sustainability
  • SME strategy

Accepting applications from PhD students

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Dr Philip Alford

Lecturer

Research interests

  • SME Digitalisation
  • Small business Martech (marketing technology) adoption
  • Customer engagement through digital marketing

Accepting applications from PhD students

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Dr Polly Sokolova

Teaching Fellow in Marketing

Research interests

  • Consumer Behaviour
  • Consumer Psychology
  • Fluency
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Dr Steve Chen

Associate Professor

Research interests

  • Luxury Marketing
  • Consumer Behaviour
  • Digital marketing

Accepting applications from PhD students

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Dr Yuanming Qiu

Lecturer in Digital and Data Driven Mktg

Research interests

  • Digital marketing (social media engagement)
  • Consumer boycott
  • Forecasting research
Connect with Yuanming

Dr Yuanyi Xu

Lecturer in Marketing

Research interests

  • Consumer Identity and Identity Threat
  • Goals, Motivations, and Individual Differences
  • Symbolic Consumption

Accepting applications from PhD students

Connect with Yuanyi