Our people

We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Professor Paurav Shukla
Professor of Marketing
Research interests
Luxury consumption
Brand management
Accepting applications from PhD students
Email:P.V.Shukla@soton.ac.uk
Tel:+44 2380598592
Address: Boldrewood Campus, Burgess Road, Southampton, SO16 7QF
Google Scholar
ORCID
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Doctor Phil Megicks
Associate Professor in Marketing
Research interests
Consumer behaviour
Ethics and sustainability
SME strategy
Accepting applications from PhD students
Email:P.R.Megicks@soton.ac.uk
Tel:+44 7783059507
Address: B2, West Highfield Campus, University Road, Southampton, SO17 1BJ
ORCID
Doctor Philip Alford
Lecturer
Research interests
SME Digitalisation
Small business Martech (marketing technology) adoption
Accepting applications from PhD students
Email:P.R.Alford@soton.ac.uk
Tel:+44 23 8059 1952
Address: B2, West Highfield Campus, University Road, Southampton, SO17 1BJ
ORCID
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Doctor Polly Sokolova
Teaching Fellow in Marketing
Research interests
Consumer Behaviour
Consumer Psychology
Fluency
Mental Imagery
Email:P.I.Sokolova@soton.ac.uk
ORCID
Miss Sara Narimanfar
Email:sn6n22@soton.ac.uk
ORCID
Doctor Steve Chen
Associate Professor
Research interests
Luxury Marketing
Consumer Behaviour
Digital marketing
Accepting applications from PhD students
Email:c.h.chen@soton.ac.uk
Tel:+44 23 8059 1946
Address: Boldrewood Campus, Burgess Road, Southampton, SO16 7QF
ORCID
Doctor Yuanming Qiu
Lecturer in Digital & Data Driven Marketing
Research interests
1. Digital Consumer Behaviour
2. Consumer Well-being and Vulnerability
Accepting applications from PhD students
Email:Yuanming.Qiu@soton.ac.uk
Tel:+44 23 8059 7356
Address: Boldrewood Campus, Burgess Road, Southampton, SO16 7QF
ORCID
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Miss Yunke Huang
Research interests
Consumer Behaviour
Consumer Psychology
Email:Yunke.Huang@soton.ac.uk
ORCID
Miss Zeina Almalak
Email:zmia1u16@soton.ac.uk
ORCID
Mr Zhilin Cai
Research interests
Digital Marketing
Consumer behaviour

Email:Z.Cai@soton.ac.uk
Address: Boldrewood Campus, Burgess Road, Southampton, SO16 7QF
ORCID