Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Barriers to international marketing
Cagla Dayangan, Nilay Bıçakcıoğlu-Peynirci & Robert Morgan, 2025
Type: bookChapter
When luxury loses its luster: how democratization affects traditional luxury consumers
Paurav Shukla & Veronica Rosendo-Rios, 2025, Psychology and Marketing, 42(8), 2107-2120
DOI: 10.1002/mar.22219
Type: article
Exploring information technology capabilities from multiple aspects of the resource-based theory
Cheng‑Hao Steve Chen, Gordon Liu, Gelareh Roushan & Bang Nguyen, 2025, Information Systems Frontiers, 27(3), 1013-1043
DOI: 10.1007/s10796-024-10490-1
Type: article
Exploring the impact of perceived value dimensions and brand image on in-game purchase intention in freemium mobile games
Daisy Lyu & Danni Liang, 2025
Type: conference
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers
Jing (Daisy) Lyu, Yan Danni Liang & Durga Vellore Nagarajan, 2025, Internet Research, 35(2), 882-911
DOI: 10.1108/INTR-01-2024-0073
Type: article
Dynamic capabilities research in international marketing: a systematic literature review and direction for future research
Cagla Dayangan & Bilge Aykol, 2024, International Marketing Review, 41(6), 1618-1672
DOI: 10.1108/IMR-08-2023-0168
Type: article
From virtual trainers to companions? Examining how digital agency types, anthropomorphism, and support shape para-social relationships in online fitness
2024, Psychology and Marketing, 42(3), 842-865
DOI: 10.1002/mar.22154
Type: article