Centre for Marketing Research
Our publications
Search our publications to read about our work in more depth.
Farooq Ahmad, Jing (Daisy) Lyu, Edmund Stazyk & Malcolm Higgs,
2024, International Public Management Journal, 27(6), 896-920
Type: article
Guoqing Zhao, Xiaoning Chen, Paul Jones, Shaofeng Liu, Carmen Lopez, Leonardo Leoni & Denis Dennehy,
2024, Information Systems Frontiers
Type: article
Paurav Shukla, Veronica Rosendo-Rios & Dina Khalifa,
2024, Journal of International Marketing, 33(1)
Type: article
Zhiying Ben & Paurav Shukla,
2024, Psychology and Marketing, 41(11), 2741-2756
DOI: 10.1002/mar.22080
Type: article
Karen Clinkard,
2024, Journal of Learning Development in Higher Education
Type: review
Karen Clinkard,
2024
Type: bookChapter
Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu & Jinhua Zhang,
2024, Annals of Operations Research, 338(2-3), 1241-1282
Type: article