Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization
Robert Eller, Philip Alford, Andreas Kallmunzer & Mike Peters, 2020, Journal of Business Research, 112, 119-127
DOI: 10.1016/j.jbusres.2020.03.004
Type: article
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
2020, Journal of Business Research, 112, 458-471
DOI: 10.1016/j.jbusres.2019.11.029
Type: article
The marketing firm: Recent theoretical and empirical developments
2020, Managerial and Decision Economics, 41(2), 161 - 163
DOI: 10.1002/mde.3137
Type: article
Students telling stories or tall tales? Insights from employability and enterprise reflective narratives.
Karen Clinkard, 2020
Type: conference
The implementation and impact study of the knowledge mobilization model for decision support in agri-food supply chains
Guoqing Zhao, Shaofeng Liu, H. Chen, S. Elgueta, J. P. Manzur & Carmen Lopez, 2020
DOI: 10.26754/uz.978-84-18321-00-9
Type: conference
Reconceptualising at the higher education employability - enterprise interface; proposal and validation of the ‘AGILE’ mind-set tool
Karen Clinkard, 2019
Type: conference
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
2019, Journal of Air Transport Management
DOI: 10.1016/j.jairtraman.2019.05.002
Type: article