Centre for Marketing Research About our research Access to skills and expertise Our people Our projects Our publications Get in touch Postgraduate opportunities News Centre for Marketing Research Our publications Search our publications to read about our work in more depth. Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements 2017, Journal of Promotion Management, 694 - 714 DOI: 10.1080/10496491.2018.1405523 Type: article Online healthy food experiments: capturing complexity by using choice-based conjoint analysis 2017, The Behavior Analyst, 40, 373 - 391 DOI: 10.1007/s40614-017-0114-9 Type: article Operant behavioral economics for e-mail marketing: an experiment based on the behavioral perspective model testing the effectiveness of motivational operation, utilitarian and informational stimuli 2016, Managerial and Decision Economics, 37(4-5), 337-344 DOI: 10.1002/mde.2725 Type: article Consumer attention to price in social commerce: Eye tracking patterns in retail clothing 2016, Journal of Business Research, 69(11), 5008 - 5013 DOI: 10.1016/j.jbusres.2016.04.072 Type: article A Stakeholder approach to managing Food 2016 DOI: 10.4324/9781315565262 Type: book Conjoint analysis for social media marketing experimentation: Choice, utility estimates and preference ranking 2015, Managerial and Decision Economics, 37(4-5), 345-359 DOI: 10.1002/mde.2721 Type: article Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – evidence from United Kingdom (UK) consumers Cheng Chen, Bang Nguyen, P. Klaus & Meng-Shan Wu, 2015, Journal of Travel & Tourism Marketing, 32(8), 953-970 DOI: 10.1080/10548408.2014.956165 Type: article Pagination Previous page Previous … Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Next page Next