Principles of International Business

Module overview

This module aims to provide you with a foundation for international business. It covers key concepts and theories showing the unique features of doing business in the international context. It will develop your awareness of the global business environment and the skills and knowledge needed to conduct international business. From this module, you will learn how to conduct international business and what determines success and failure. The module will use case studies for you to analyse practical challenges and provide solutions.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

The opportunities and challenges of doing international business.
Key concepts and theories of international business;
The environment of international business;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

Synthesise information from a range of sources to answer a question;
Use a wide range of intellectual ideas and analytical thinking to enrich arguments.
Communicate ideas and arguments fluently and effectively in a variety of formats;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

Analyse alternative strategies for international business in different contexts;
Critically reflect on international business theories and practices.

Learning and Teaching

Teaching and learning methods

Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning. The concepts and theories of international business will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to apply the concepts and theories to case studies and discuss in groups.

Study time
Type	Hours
Follow-up work	20
Completion of assessment task	40
Teaching	24
Wider reading or practice	30
Preparation for scheduled sessions	24
Seminar	10
Total study time	148

Resources & Reading list

Textbooks

Peng, M.W. (2021). Global Strategy. Cengage.

Hill, C.W.L. (2022). International Business: Competing in the Global Marketplace. McGraw Hill.

Verbeke, A. and Lee, I.H.I. (2021). International Business Strategy: Rethinking the Foundations of Global Corporate Success. Cambridge University Press.

Peng, M.W. and Meyer, K. (2023). International Business. Cengage.

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2020). International Business: The New Realities, Global Edition. Person.

Bartlett, C.A. and Beamish, P.W. (2018). Transnational Management: Text and Cases in Cross-border Management. Cambridge University Press.

Assessment

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Individual Coursework	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Individual Coursework	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Individual Coursework	100%

Repeat Information

Repeat type: Internal & External