Combining theory and practice, this Luxury Brand Management course gives you a broad understanding of the global luxury industry. You’ll study how brands operate across fashion, beauty, hospitality, property and lifestyle, and how luxury is changing in response to new consumer expectations.
This is a dynamic, industry-led course designed to prepare you for a successful career in luxury. You’ll develop the skills to think creatively, act strategically and understand the cultural, ethical and commercial forces that shape luxury today.
On this course, you’ll explore the history of luxury and how it continues to evolve. You’ll study:
You'll benefit from access to facilities such as computer-aided design (CAD) suites and other digital resources, balancing critical thinking with creative development.
Throughout your studies, you’ll be taught by experienced academics and industry professionals, including the programme’s author and Professor of Luxury Marketing. Guest lectures, workshops and mentoring from industry leaders will give you valuable real-world insight. You'll also have the chance to work on projects across the programme, developed with our breadth of luxury partners.
2 international field trips are covered in your course fees. These provide an exciting and valuable feature of this course, giving you first-hand exposure to global luxury markets, heritage brands and innovative practices. You’ll see luxury culture in action and develop an international perspective that employers value.
To reflect luxury's expansion beyond heritage and status as customer values incorporate more inclusion, sustainability and transparency, you’ll take part in cross-disciplinary projects that encourage you to think about luxury in new ways and apply your learning to different industries. Market trends also show an increase in lifestyle spending, with luxury defined by time, experience and wellbeing as much as by material goods.
At Winchester School of Art, you’ll join a vibrant and supportive community of students and staff. You’ll have opportunities to work with peers from different creative and business disciplines, expanding your perspective and developing collaboration skills.
By the end of the course, you’ll be ready to start a career in a wide range of sectors including fashion, beauty, automotive, tourism and hospitality, technology, wellness, and health and lifestyle.
We’ll support your entrepreneurial ambitions too, whether you want to start your own venture or take on freelance opportunities.
Graduates emerge as confident, forward-thinking professionals, ready to take on roles in global luxury organisations or create their own businesses in this fast-changing, experience-driven sector.
If you have any questions about the course or your application, you can contact the programme lead, Amanda Bragg-Mollison, at A.Bragg-Mollison@soton.ac.uk.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.
Our courses are regulated in England by the Office for Students (OfS).
This course is based at Winchester.
This qualification is awarded by the University of Southampton.
Our standard offer is BBB at A-level or equivalent qualification, we also consider grades of comparable value.
Offers typically exclude General Studies and Critical Thinking.
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: BBC and grade A in the EPQ.
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Pass, with 30 points overall with 15 points at Higher Level
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Distinction, Distinction, Merit in the BTEC National Extended Diploma Distinction, Distinction in the BTEC National Diploma plus B in an A level Distinction in the BTEC National Extended Certificate plus BB in two A levels
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Distinction, Distinction, Merit in the BTEC Extended Diploma. Distinction, Distinction in the BTEC Diploma plus B in an A level Distinction in the BTEC Subsidiary Diploma plus BB in two A levels
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
60 credits with a minimum of 45 credits at Level 3, of which 24 must be at Distinction and 21 credits at Merit
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
H2 H2 H3 H3 H3 H3
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
M2 M2 M2 in three principal subjects
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
BBB from 3 A levels or BB from two A levels and B from the Advanced Skills Baccalaureate Wales.
Offers typically exclude General Studies and Critical Thinking.
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
There are no T Levels accepted for this programme.
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Find the equivalent international qualifications for our entry requirements.
If English is not your first language, you must show that you can use English to the level we require. Visit our English language pages to find out which qualifications we accept and how you can meet our requirements.
If you are taking the International English Language Testing System (IELTS), you must get at least the following scores:
If you do not meet the English language requirements through a test or qualification, you may be able to meet them by completing one of our pre-sessional English programmes before your course starts.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
Find out more about our Admissions Policy.
We welcome applications from learners of all ages. Students who are aged 21 and over at the start of their undergraduate course are defined as mature by the University of Southampton. We take a holistic assessment of the application looking for academic ability and commitment to study. Typical entry requirements, which may vary from discipline to discipline, includes for example, evidence of recent formal academic qualifications or professional qualifications, relevant work experience or volunteering. You may also be invited to attend an interview with an Admissions Tutor. For some degree programmes, there may also be a Professional, Statutory and Regulatory Body (PSRB) requirement. We accept many different academic qualifications. For more information, please contact the Admissions Team.
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
This is a full-time course taught over 3 years. Each year is made up of core and compulsory modules which build knowledge, understanding and skills progressively each semester.
Modules in years 1 and 2 introduce you to the luxury business, markets and consumers. In the third year you'll apply the knowledge and skills you've gained to a live industry brief.
Compulsory and core modules introduce the concepts of:
You'll look at how social and economic systems have shaped the luxury industry, providing you with the theoretical frameworks to analyse luxury from a critical perspective.
In the second year you'll have the opportunity to work with students from other disciplines on a research-based project or live industry brief.
Compulsory and core modules cover themes such as:
You’ll use your third year project to design your own research question and explore a part of the luxury industry that interests you. This work will build your portfolio, helping you apply for jobs or further study.
In addition, core and compulsory modules focus on preparing you for employment in the luxury industry including:
Want more detail? See all the modules in the course.
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.
You must study the following modules in year 1:
This module delves into the evolving landscape of luxury, examining how external factors are reshaping the way brands, businesses and organisations manage their brands to ensure future success. The module provides historical contexts, tracing the evolutio...
The module introduces the breath of the luxury industry from a cross-sector perspective from fashion, automotive, travel, fashion, art, yachting and new luxury emerging consumer categories such as wellness and cosmetic surgery. It also interrogates new an...
This module explores the unique aspects of branding in the luxury sector. Students will learn about the principles, strategies and challenges of managing luxury brands, and how to create and sustain brand equity in the high-end market. You will learn the ...
This module explores the luxury consumer in the context of a fast-changing external environment, which is radically shifting the way that luxury is perceived and experienced, particularly by new emerging consumers such as Generation Z and Gen Alpha who ha...
You must study the following modules in year 2:
This module engages you in research and knowledge exchange projects, using interdisciplinary learning to embed the practice of collaboration within disciplines in WSA. This collaborative project module supports the University’s goal of enabling curiosity,...
This module examines the evolution of luxury from product ownership to transformative experiences. Students will analyse how luxury brands create memorable, multi-sensory experiences that generate emotional connections and lasting value beyond material po...
Luxury collaborations and partnerships are strategic alliances between luxury brands, such as artists, designers, celebrities, or even other brands. These collaborations often result in unique, limited-edition products, events or experiences that create b...
This module explores the intersection of innovation and technology within the luxury sector. Students will learn how technological advancements and innovative practices are transforming luxury brands, enhancing customer experiences, driving operational ef...
You must study the following modules in year 3:
This module provides a comprehensive exploration of ethical considerations within the luxury industry. Students will gain an understanding of the importance of ethics in maintaining brand integrity and consumer trust. The module covers various aspects of ...
This module is designed to guide students through the process of developing and presenting a comprehensive final project proposal in luxury brand management. The module emphasises in-depth research, strategic planning, industry relevance and consideration...
This module is designed to guide students through the execution phase of their final project in luxury brand management, complimentng the Final Project part one module. This part of the FMP emphasises the practical implementation, project management, and ...
This comprehensive module explores the specialized field of luxury service marketing and management, with a focus on creating exceptional customer experiences. You will gain an in-depth understanding of the unique challenges and opportunities in the luxur...
This module aims to equip students with the essential skills and knowledge required for professional roles in the luxury brand management industry or further study at postgraduate level. It focuses on the practical skills of networking, self promotion, se...
The learning activities for this course include the following:
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Molly Mills is the course leader.
The employability and enterprise skills you'll gain from this course are reflected in the Southampton skills model. When you join us you'll be able to use our skills model to track, plan, and benefit your career development and progress.
Download skills overview
Choosing to do work experience is a great way to enhance your employability, build valuable networks, and evidence your potential. Learn about the different work and industry experience options at Southampton.
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Your career ideas and graduate job opportunities may change while you're at university. So it is important to take time to regularly reflect on your goals, speak to people in industry and seek advice and up-to-date information from Careers, Employability and Student Enterprise professionals at the University.
Fees for a year's study:
Your tuition fees pay for the full cost of tuition and standard exams. The cost of field trips to global luxury hubs, exhibitions and businesses is also included, including 2 overseas trips. Note that expenses relating to travel to/from airports/rail stations, plus any spending money on the trip is not included for as part of the course.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.
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If you're a UK or EU student and your household income is under £36,200 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
You may be able to get a scholarship or grant to help fund your studies.
We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.
The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Find out about funding you could get as an international student.
We will assess your application on the strength of your:
We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.
We treat and select everyone in line with our Equality and Diversity Statement.
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Luxury Brand Management (BA) is a course in the Art, design and fashion subject area. Here are some other courses within this subject area:
