ARTD2178 (2027-28)
Experiential luxury
This module examines the evolution of luxury from product ownership to transformative experiences. Students will analyse how luxury brands create memorable, multi-sensory experiences that generate emotional connections and lasting value beyond material possessions
Exploring the evolving concept of experiential luxury, where the focus shifts from owning high-end products to enjoying unique, memorable experiences. Delving into the historical context, consumer behavior, and current trends shaping the luxury market. Students will learn about the key elements that define a luxury experience, including sensory engagement, exclusivity and personalisation.
Through case studies and practical applications, the module provides insights into successful strategies employed by leading luxury brands. It also addresses the challenges faced by the luxury industry, such as sustainability and economic fluctuations, and looks ahead to future trends and technological advancements.
By the end of the module, students will be equipped with the knowledge and skills to design and market luxury experiences, positioning themselves as innovators in the luxury sector. The module includes guest lectures, project work, and networking opportunities to enhance learning and provide real-world insights. This module includes a field trip to understand luxury beyond the UK market, destination will be determined by the end of your first year of study.